Blogging and Gated Content: How to Build a Content Foundation
Helping you build a foundation for your content strategy by establishing your voice and creating pieces to link to as part of your sales cycle
This course is a focused module of the Content Marketing Strategy Course. The Blogging and Gated Content Module helps you build a foundation for your content strategy by establishing your voice and process as well as create pieces to link to as part of your sales and nurturing strategy. The module closes with tips on incorporating email into your strategy to promote the owned content you create.
Before enrolling in this module, we recommend you have a solid understanding of your content marketing goals, audience, messaging, and the conversations already happening in your industry.
Learning Objectives & Expectations
- Understand the role blogging plays in your content strategy
- Recognize the value of gated content in developing leads and building authority
- Identify ways to share your content once it’s on your site
Influence & Co. is a content marketing agency that combines a team of experts with customized technology and relationships with top publications. This unique approach provides our clients with a full-service solution to content marketing.
StartIncluding Email Drip Campaigns in Your Content Strategy
StartIncluding Email Newsletters in Your Content Strategy
StartSocial Media Is Vital to Your Content Marketing Strategy
StartUsing Social Media to Share Your Content
StartLinkedIn and Medium: Owned but Off-Site Content (1:24)
StartAssignment: Outline a Pillar Post