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Blogging and Gated Content: How to Build a Content Foundation

Helping you build a foundation for your content strategy by establishing your voice and creating pieces to link to as part of your sales cycle

This course is a focused module of the Content Marketing Strategy Course. The Blogging and Gated Content Module helps you build a foundation for your content strategy by establishing your voice and process as well as create pieces to link to as part of your sales and nurturing strategy. The module closes with tips on incorporating email into your strategy to promote the owned content you create.

Before enrolling in this module, we recommend you have a solid understanding of your content marketing goals, audience, messaging, and the conversations already happening in your industry.


Learning Objectives & Expectations

  • Understand the role blogging plays in your content strategy
  • Recognize the value of gated content in developing leads and building authority
  • Identify ways to share your content once it’s on your site


Your Instructor


Influence & Co.
Influence & Co.

Influence & Co. is a content marketing agency that combines a team of experts with customized technology and relationships with top publications. This unique approach provides our clients with a full-service solution to content marketing.


Frequently Asked Questions


When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish. New registrations may close, but once you purchase the course, you have access to it for as long as you want.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 7 days and we will give you a full refund.

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